
Clear and Simple Digital Marketing Support and Training
Jargon-free and easy-to-follow – what’s not to like?
Gemma Pybus is an experienced digital marketer with a deep interest in consumer psychology. As a senior lecturer at the University of West London, digital marketing trainer, and director of Digital Groundwork Ltd., Gemma and the Digital Groundwork team specialise in the essential foundations of digital marketing—keyword research, PPC advertising, SEO, and content marketing. Gemma also has extensive experience as a technical copywriter and sales and marketing automation specialist.
Over the last decade, Gemma has collaborated with an eclectic range of businesses, from worm farms to international airlines (and what feels like everything in between, including legal contracts and owls), gaining insights into the diverse digital landscapes that shape online success.
Gemma has delivered training to hundreds of local and national businesses, as well as hundreds of students (from BTEC Level 2 to MSc level), and offers individual and group training on a variety of digital marketing topics, including:
- Email Marketing and Automation
- Keyword Research and Search Engine Optimisation
- Content Marketing
For more information, please get in touch with gemma@socialwizz.co.uk
In the meantime, why not read my book?

Read ‘Unlocking Search Intent: Your Guide to Online Relevance’ today!
‘Unlocking Search Intent: Your Guide to Online Relevance‘ pieces the foundations of digital marketing together in an easily digestible way.
It carefully and systematically shows the logic behind proper keyword research and then how it integrates throughout the organisation’s operations. In a continually evolving field – this is essential reading.
– L. De Jong – verified Amazon review